![]() ![]() After all, it is more than an ensemble of economic practices solely driven by capitalist interests it is a global, dynamic sociocultural phenomenon. However, there is much more to tourism that makes its thorough study a justified enterprise. This kind of statistical data is often used by scholars as a pretext to validate their research. Although there was a decrease of 1.2% in 2003, it predicts that arrival volume will reach 1.56 billion by the year 2020, pushing annual revenues to US$1.550 billion, nearly four times more than the current earnings ( WTO, 2001, WTO, 2003, WTO, 2004). ![]() According to the World Tourism Organization, international arrivals passed the 700 million mark in 2002. This lobby group points out that the industry generates more than 10% of global economic output and employment ( WTTC 2003). The World Travel and Tourism Council claims that tourism has become the world’s largest industry. While the ongoing process of economic globalization is made possible by the drive of capitalism to expand and grow, and by the pervasiveness of new technologies in communications and transport ( Appadurai 1996:1–26 Hannerz 1996:19), international tourism is one of the important beneficiaries and vehicles of its expression ( Meethan, 2001, Wahab and Cooper, 2001). ![]()
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